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Advertising for the orchestration era
Turn fragmented media into a coordinated system where data, creative, and supply work together to deliver measurable impact.
Impressions are easy.
Impact is engineered.
THE RESULT
Impact. Proven.
Real results across attention, perception, and outcomes.
3.6x
brand lift in ctv
7.9x
ad recall vs benchmarks
50%+
purchase intent in retail media
272%
ROI from forrester tei study
THE SYSTEM
A new take on advertising
TripleLift connects data, creative, and supply into one coordinated system designed to drive better outcomes.
Solutions
Built for what you need to achieve
In today’s crowded digital environment, TripleLift’s solutions empower advertisers to break through the noise with engaging, data-driven formats that harness the power of creative to deliver impactful results.
Drive Awareness
Capture attention and build recall
Improve Performance
Increase efficiency across campaigns
Reduce Waste
Eliminate ineffective spend
Increase Conversion
Turn attention into action
INTELLIGENCE
Where it all comes together
TL Spark connects every signal across campaigns and continuously improves how advertising performs.
TripleLift Formats
Exceptional creative deserves exceptional formats
Web
CTV
Image format
Best for increasing reach and traffic
Incorporate your brand’s visual content and copy directly into the publisher’s feed on the world’s best sites. Image ads allow users to discover your brand message and click through to your website to engage further.
Cinemagraph
Best for increasing traffic and brand awareness
Engage your audience with subtle movement that captures attention and draws the user into your brand message. Cinemagraph ads provide a unique experience that brings still images to life.
Scroll
Best for engagement
Let your ads tell a story through this user-activated ad experience. Scroll ads showcase up to three images that change based on the user’s movement up and down the page.
Window
Best for ad engagement and brand awareness
Capture your audience with vertical images that follow the user as they scroll through the page. Ad creative moves up and down the ad slot with page movement.
Carousel
Best for engagement and product sales
Showcase multiple products, highlight specific features, or tell your story with multiple images in a single ad. Carousel ads allow five unique images the user can explore before clicking to learn more, or making a purchase.
Reveal
Best for delivering important disclosures
Seamlessly address disclosures and offer additional information by adding on a Reveal to any format.
Pharma
Best for ensuring FDA compliance with your pharmaceutical ads
Engage and educate users with native creative that features a non-intrusive scrolling ISI section that is FDA compliant.
Adaptive Commerce Solutions
Best for consideration and sales
Easily retrieve components from your ASIN product detail pages and seamlessly populate into Native ads across our publisher footprint – all via the Amazon DSP creative builder. Launch Walmart SKU ads via the product feed and TripleLift tags.
Adaptive Commerce Solutions
Best for consideration and sales
Easily retrieve components from your ASIN product detail pages and seamlessly populate into Native ads across our publisher footprint – all via the Amazon DSP creative builder. Launch Walmart SKU ads via the product feed and TripleLift tags.
Outstream
Best for video completions, and engaging viewers with sight, sound, and motion
Engage viewers with video ads that appear outside of editorial video content.
Instream
Best for engaging online viewers with sight, sound, and motion
Engage viewers with 0:05 to 5 minute spots that appear before, during, or after their content of choice.
Branded Video
Best for driving video views and increasing brand awareness
Showcase your video in the most optimal placements, directly within the feed of content on the world’s best publishers. Branded video matches the unique look and feel of each publisher site and offers customized branding to drive higher brand awareness and engagement.
Canvas Video
Best for boosting recall and enhancing brand perception, with a visually compelling, memorable ad experience
Create a memorable impact with video displayed on a branded canvas featuring compelling, brand-specific elements that are proven to enhance brand perception.
Display
Best for increasing reach and traffic
Buyers deserve quality, safety, and transparency even when it comes to standard banner inventory. Drive efficient traffic by placing your brand on the most elite publishers in the world. In partnership with our brand safety vendors, we deliver your ads as safely as possible, protecting your media dollars while helping you meet your campaign’s goals.
Collection
Best for engagement and conversion
This format features a hero image alongside multiple complementary product images and clickout destinations.
Flipbook
Best for engagement and conversion
This format features a carousel of multiple products with individual product details that users can browse within the ad to offer optionality and increase the highest probability of relevance to the user.
Multi-Action
Best for engagement and lead generation
This format includes multiple click-through URLs to offer audiences a variety of options and effectively showcase different messages or landing pages.
Vertical Video
Best for engagement and conversion
This format showcases a vertical video hero creative, complemented by multiple product images and various clickout destinations.
CTV SPOTS
Best for brand recall and perception
Transform your existing CTV ad into a compelling ad experience to combat creative fatigue, featuring your product of choice.
PRODUCT SPOTLIGHT
Best for awareness and viewability
Premium video delivered programmatically, across top networks and streaming services. Available in the US, Canada, and UK.
QR Spots
Best for brand recall and engagement
Transform your existing CTV ad into an interactive ad experience, encouraging viewers to engage with your brand.
Social to CTV
Best for extending vertical video assets
Bring vertical social videos to the big screen, transforming them into immersive CTV ad experiences that captivate viewers.
Split Screen
Best for brand recall and consideration intent
Capture audience attention at optimal moments with a bespoke format that scales back video content during natural, narrative breaks. Only available in North America.
Dynamic Overlay
Best for brand favorability and purchase intent
Enhancing the traditional lower-third real estate of the screen with a non-disruptive integrated ad experience that is contextually-relevant and formatted to meet the design of your brand. Only available in North America.
L-BAR
Best for maximizing brand recognition
Elevate your impact by transforming your message into immersive CTV ad experiences that feature your product without interrupting content.
Pause Ads
Best for driving attention and brand recall
Leverage moments of high viewer attention during natural breaks in content consumption, now available programmatically.
Adelaide
TripleLift partnered with Adelaide to measure a well-known beauty brand where the campaign’s high attention score successfully drove site and store visits.
Read Case Study
MediaScience
TripleLift elevates brand metrics- awareness, brand favorability, purchase intent- through a combination of High Impact CTV formats.
Read Case Study
CPG Brand
A popular candy brand aimed to increase adoption of their annual holiday product line. They sought to elevate brand awareness and deliver their messaging with high impact, non-intrusive CTV ad experiences across culinary-focused streaming channels.
Read Case Study
Diverse Spend
Learn how TripleLift and an Independent Agency worked together to exceed spending goals on underrepresented voices supply and grew a partnership that’s larger than advertising.
Read Case StudyTrusted by Leading Brands and Premier Publishers
OUR RESOURCES
Here’s the latest
Taking a Pause: Turning CTV Creative Into Action
Taking a Pause: Turning CTV Creative into Action – Download our report to learn how creative technology is reshaping the CTV landscape and driving performance outcomes.
Learn More
From Guesswork to Greatness: How Marketers are Redefining Effective Creative at Scale in Digital Advertising
A new report from TripleLift, the Creative SSP, and EMARKETER reveals how to build and scale effective creative that drives performance.
Learn More
The Creative Edge in Retail Media: Holiday Season Edition
The Creative Edge in Retail Media: Holiday Season Edition. Check out this guide to capitalize on peak consumer shopping activity.
Learn More